Have you ever wrestled with a set of instructions, but then got so
frustrated with it all that you threw them aside in a fluster and tried
to figure out how to do it… yourself?
Resulting in…Making a great big mess of it all?
Similarly, if you really want to use Web Audio the
right way, the way that WORKS, then you need to know what DOESN'T work.
Here's what many people do, pretty systematically…
to hinder their marketing and audio responses:
1. Speaking into the microphone without a care for
what they're saying, how they're saying it and, without any regard to
who's listening! That's pretty scary. Mumbling along without paying any
attention to the small details. It's what could sink the hopes of many…
FAST!
SIMPLE SOLUTION - Write out a little script. Then,
rehearse it. After that, record it several times. Finally, choose the
best of the lot and use it. See, I told you it was pretty simple.
2. Some feel that hiring a 'PROFESSIONAL' or 'DJ',
to record the voice audio, is the way to go. Now, for some, that may
seem a reasonable way out, but what's likely to happen is that the
websites' PERSONALITY loses its authenticity. Somehow, most of us can
detect when things seem out of sync. When things seem a little too…
SLICK!
SIMPLE SOLUTION - If you really want to get
someone else to do the voice audio for you, then
make sure they've got a warm, natural personality that shines through
in their voice. It'll win people over.
3. Sending the recorded audio
message to your website, and then… FORGETTING ABOUT IT! Have you ever
dialled a phone number, got an answer machine message that was either
way out of date or just plain irrelevant? What an unprofessional image
to portray. Well, that's why NOT attending to what's on your messages,
could cripple you more than you'd know!
SIMPLE SOLUTION - Keep your audio
updated! I'm not saying that you have to micro-manage it and change it
every other day. But, keeping your messages fresh, alive and full of
valuable, useful and usable information that addresses the needs of
your audience… is what'll keep them loyal, attentive and eager to
receive your future messages!
4. Leaving your audience mentally floating, not
knowing what to do next. Have you ever experienced a scenario similar
to this one: Whilst waiting on a train platform, an announcement is
made to the waiting passengers as follows,
"due to a fault on the line, please expect further
delays".
I'm in no doubt at all that this announcement
would have left the passengers feeling concerned, confused and
wondering what to do next. What the announcer should have taken the
time to add is as follows,
"as we have not received any information from our
control centre indicating the expected length of delay, you may like to
consider hopping on bus number 19, leaving the bus stop adjacent to the
station entrance in 7 minutes time. Otherwise, please continue to
listen for further announcements, which we will endeavour to make every
five minutes. Please also accept our sincere apologies for the delay
and any inconvenience this may have caused you".
SIMPLE SOLUTION: People are silently begging to be
told what to do next. If you can lead them to a specific outcome,
they'll be putty in your hands! Whether it's instructions to go to a
specific toll free number to get more information,
or something they have to activate, like a membership number, whatever
it is… tell them PRECISELY how to do it.
Web Audio, used correctly, will have a dramatic
impact on the way in which your customers respond to you. They'll be so
'stuck' on your website and addicted to your audio
messages, that you'll soon be sending out birthday cards to them!
FLASH AUDIO WIZARD has a simple in-built
technology that'll give you the website personality you've always
dreamed of. It's simple to use. It's easy to get started. Why not get
your website 'speaking', today? Just visit www.FlashAudioWizard.com
Copyright 2004 Nick James
About The Author
Nick James is a UK based direct marketer and
product developer. During the last 3 years Nick has sold in excess of
?1 Million of products and services. Subscribe to his Free Tip Of The
Week at: www.Nick-James.com
New Product: www.FlashAudioWizard.com.
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