Streaming Audio and Video has always been
available to the large corporate sites and techies. Now you can use
inexpensive software to produce your own streaming audio or video just
like the professionals with no knowledge of programming required. Lets
face it when a person comes to your website what would they rather do
listen or read.
Hint - You are trying to get people to listen to
your music?
Best of all no special servers, monthly fees or
additional costs....
With the web surfer becoming much more "web savvy"
than they were a year ago, they are expecting not only information, but
an entertaining web experience.
Why Add Streaming Audio or Video to Your Website
*Credibility - Anyone can add some text and
graphics however music is a very emotive medium and if your visitors
can hear samples then you will find they will have a much more positive
response. If done properly you can also generate some good sales if
that's what your wanting.
*Auditory - Statistics show that 30% of surfers
are auditory and so if you do not have audio then you are loosing out
on a lot of traffic.
* Stickability - Our customers have proven that
audio has dramatically increased the time people spend on their site.
So many people are now able to get traffic to their websites using Pay
Per Click advertising however the next main consideration is keeping
them there so you get more from your advertising dollar.
* Current Marketplace - is awash with TV and radio
programs so people are already used to the concept and are expecting it
on websites. With the average computer being multimedia enabled they
almost feel dejected if they can not utilize all the functions.
* The Wow Factor - At present only around 5% of
sites utilise any form of streaming media so it creates a wow factor
and delivers a lot more word of mouth traffic than any other form of
web page functions.
* The Online Population - Streamies, those users
who watch or listen to streaming online, represent 44% of all Internet
users and 27% of Americans overall. By far, streamies are the most
valuable consumer group on the Internet. Streaming media consumers are
far more interactive, are more oriented to e-commerce and spend more
time online compared with Internet users who don't stream."
(EdisonMedia Study, Jan. 2001)
You do not need any technical ability. The latest
programs are so easy to use that anyone can add streaming audio or
video to their website and stand out from the crowd.
Marketeer's and business people have always known
that a well-placed audio stream can increase sales and signups to their
products and services. The problem has always been that the average
person could not afford the high cost of special servers or programmers
to be able to use this technology. This has all changed with Streaming
Audio and Video software available on the market today.
Audio's power comes from its ability to engage
more of your visitor's senses. The more senses you engage, the easier
it will be to effectively communicate. Instead of just reading your
words and looking at your picture, you can communicate with your voice
or music? and the voices of your clients.
Your site has been sending non-verbal messages for
years; now it's time to break free and let it send a message everyone
can hear. Adding audio to your website is not only easy to do, it can
help you gain the trust of your site's visitors, thus increasing your
conversion rate. So stop wasting your time and money, and start getting
the sales you may be missing.
Quentin Brown has been helping musicians add
streaming audio to their websites for over three years. For great
tutorials and affordable software visit http://streamingformuscians.com
Article Source: http://www.articlesbase.com/music-articles/
musicians-discover-right-now-how-to-quickly-and-easily-create-
streaming-audio-and-video-like-a-pro-15653.html About the Author
Quentin Brown has been helping musicians add streaming audio to their
websites for over three years. For great tutorials and affordable
software visit http://streamingformuscians.com | 